Creator Guides
How to win more brand deals
Honest, practical guides on landing brand collaborations, setting your rates, and pitching brands — written for nano and micro creators who mean business.
How to Get Brand Deals as a Small Creator (Even Under 10K Followers)
A practical, step-by-step guide to landing your first paid brand collaboration as a nano or micro creator — no big following required.
7 min readPricingHow Much Should You Charge for a Sponsored Post? A Creator Rate Guide
How to set your sponsored-post rate as a creator using a simple, defensible formula — plus typical rate ranges for nano and micro creators.
6 min readOutreachHow to Pitch Brands as a Creator: Email Templates That Get Replies
A step-by-step guide to writing a brand pitch email that actually gets a reply — including a proven structure and copy-paste templates.
6 min readMedia KitHow to Make a Creator Media Kit That Lands Brand Deals
What to put in your creator media kit, how to structure it, and why verified stats matter — a practical guide for nano and micro creators.
6 min readOutreachHow to Find Brands That Pay Creators (Without a Big Following)
Practical ways to find brands that actually pay creators for collaborations — where to look, who to prioritise, and how to build your outreach list.
6 min readNegotiationHow to Negotiate a Brand Deal (and Handle Lowball Offers)
How creators can negotiate brand deals with confidence — what to say to a lowball offer, what's negotiable beyond price, and how to keep the relationship friendly.
6 min readMetricsWhat's a Good Engagement Rate for Brand Deals?
What counts as a good engagement rate for creators, how to calculate it, and why brands often care about engagement more than follower count.
5 min readComplianceHow to Disclose Sponsored Content (FTC & ASCI Rules)
A plain-English guide to disclosing paid partnerships and gifted content as a creator, including FTC and ASCI basics and where to put your disclosure.
5 min readContractsBrand Deal Contracts: What to Check Before You Sign
The key things creators should check in a brand deal contract — deliverables, payment terms, usage rights, exclusivity, and approval — explained simply.
6 min readGetting StartedGifted vs Paid Collaborations: When to Start Charging
The difference between gifted and paid brand collaborations, when free-product deals are worth it, and how to transition from gifted to paid work.
5 min readOutreachHow to Follow Up With a Brand Without Being Annoying
How and when to follow up after pitching a brand — timing, what to say, and how many times to follow up before moving on.
4 min readGetting StartedUGC vs Influencer Deals: What's the Difference?
The difference between UGC (user-generated content) deals and influencer brand deals, how they pay, and which one fits you as a creator.
5 min readGrowthHow to Turn One Brand Deal Into a Long-Term Partnership
How creators can turn a one-off brand deal into repeat work and long-term partnerships — the habits that make brands want to work with you again.
5 min read