How to Follow Up With a Brand Without Being Annoying
4 min read
Silence after a pitch usually isn't a no — it's a "not right now" or a "it got buried." A large share of creator deals come from the follow-up. The trick is doing it politely and without nagging.
When to follow up
Wait about 5–7 days after your first pitch before following up. People are busy; give them room. If they replied that they'd "circle back later," honour the timeline they gave.
What to say
Keep it short and add a little value instead of just "any update?" For example: "Hi [Name], following up on my note about [idea] — I also just hit [a relevant milestone], so the timing could be great. Happy to share more whenever it's useful."
How many times
- One follow-up after about a week is expected and professional.
- A second a week or two later is fine if you keep it light.
- After that, move on gracefully — "I'll leave this here for now, feel free to reach out anytime." Then track it and revisit in a few months.
Tracking who you've contacted and when keeps follow-ups from slipping — a deal tracker makes this painless.
Frequently asked questions
How long should I wait before following up with a brand?
About 5 to 7 days after your first pitch. If the brand told you they'd get back to you on a specific timeline, follow up around then instead.
How many times should I follow up?
One follow-up after about a week is expected. A light second one a week or two later is fine. After that, bow out gracefully and revisit in a few months rather than continuing to message.
What should a follow-up message say?
Keep it short and add a little value rather than just asking for an update — reference your original idea and mention a relevant milestone or new angle, then make it easy for them to reply when ready.
Put this into practice with Creatrne
Creatrne helps creators draft personalized pitch proposals, build a verified media kit, and track every brand conversation in one place. You stay in control — Creatrne never messages brands for you.
See how it works