How to Make a Creator Media Kit That Lands Brand Deals

A media kit is your one-page pitch — the document (or link) you send a brand to say "here's who I am, who I reach, and how we can work together." A clear one makes you look professional and makes the brand's decision easy. Here's exactly what goes in it.

What to include in a media kit

• A short intro — your name, your niche, and one line on who your audience is.
• Your key stats — follower count, average reach, engagement rate, and audience demographics (age, top locations).
• Your best content — 2–4 examples of posts you're proud of, ideally past brand work.
• What you offer — your content formats (Reel, post, story, video) and any packages.
• How to reach you — email and social handles. Make it obvious.

Why verified stats matter most

Brands have been burned by creators who type in inflated numbers. The single biggest trust signal you can give is stats that are pulled directly from the platform, not self-reported. When a brand can see your numbers are real, the conversation moves to "how do we work together" instead of "are these numbers true."

This is exactly what Creatrne builds for you: a media kit backed by stats synced directly from Instagram and YouTube (read-only — Creatrne never posts or changes anything). You share it as a link, and it stays up to date automatically. The media-kit link is free.

Keep it short and current

One page beats ten. Brands skim. Lead with your strongest stat, keep the design clean, and update it whenever your numbers change — a media kit with six-month-old stats does more harm than good. Once your kit is ready, send it with a short, specific pitch and back up your rates with the numbers it shows.